Parents must act swiftly on the recent recall of Costway’s Babyjoy high chairs, announced by the U.S. Consumer Product Safety Commission (CPSC) in early 2025. These popular collapsible models pose deadly risks of suffocation and entrapment to infants and toddlers, stemming from design flaws that violate federal safety regulations. Approximately 4,400 units were sold in the U.S. alone, making this a widespread concern for families who purchased from major online retailers between late 2022 and late 2024.
Understanding the Safety Violations Behind the Recall
The core issues with these high chairs revolve around two primary hazards: suffocation due to improper incline angles and physical entrapment in the seat-tray gap. Federal law under the Safe Sleep for Babies Act prohibits infant sleep products with inclines exceeding 10 degrees, as they increase the risk of infants sliding into unsafe positions where airways can be compromised. Costway’s Babyjoy models exceed this threshold, and their marketing implied suitability for sleep, amplifying the danger.
Additionally, the space between the seat and detachable tray is excessively wide, allowing a child’s body to slip through while their head remains caught—a classic entrapment scenario that federal high chair standards explicitly ban. In Canada, similar recalls highlight fall hazards alongside entrapment and suffocation, with inclines over 7 degrees flagged by Health Canada. No injuries have been reported yet, but the potential for tragedy is high, prompting immediate action from regulators.
Affected Products: Models and Identifying Features
This recall targets specific Babyjoy high chairs from Costway (also marketed under Goplus Corporation). Here’s a breakdown:
- Standard Collapsible High Chairs (Primary Recall): Models BB5656PI (pink), BB5656BE (beige), BB5656GR (gray). Features include a footrest, detachable tray, star-patterned seat cushion matching the color, and four lockable static wheels.
- Convertible High Chair Activity Centers: Models BB5693YW (beige) and BB5693GR (gray). These 6-in-1 units have adjustable-height legs, removable tray and seat cushion (white padding with multicolored dots in activity mode), mesh storage pocket, “Babyjoy” on the tray, and “Goplus Corp.” on the seat back label.
These were manufactured in China by Ningbo Beichi Baby Products Co., Ltd., and imported by Costway Inc. In Canada, 42 units of the standard models were sold via costway.ca, bestbuy.ca, walmart.ca, and thebay.com from April 2022 to February 2025.
| Model Number | Color | Key Features | Sold At (U.S.) |
|---|---|---|---|
| BB5656PI | Pink | Stars cushion, wheels, footrest | Amazon, Walmart.com, Costway.com, Shein.com |
| BB5656BE | Beige | Stars cushion, wheels, footrest | Amazon, Walmart.com, Costway.com, Shein.com |
| BB5656GR | Gray | Stars cushion, wheels, footrest | Amazon, Walmart.com, Costway.com, Shein.com |
| BB5693YW | Beige | 6-in-1, dot padding, adjustable legs | Amazon (noted) |
| BB5693GR | Gray | 6-in-1, dot padding, adjustable legs | Amazon (noted) |
Sales prices ranged from $70 to $110, appealing to budget-conscious parents seeking versatile feeding solutions.
How and Where These High Chairs Were Distributed
Primarily sold online, these products reached consumers through trusted platforms like Amazon.com, Walmart.com, Costway.com, Shein.com, and even Target.com. The broad distribution underscores the recall’s urgency, as units are likely in homes nationwide. Costway, based in Fontana, California, is directly notifying known buyers, but many may miss these communications. In Canada, the limited volume (42 units) still warrants vigilance.
Step-by-Step Guide: What Parents Should Do Immediately
Safety comes first—do not use these high chairs under any circumstances. Follow these steps for compliance and refund:
- Stop Use Instantly: Remove the high chair from your home’s active areas to prevent accidents.
- Contact Costway: Call toll-free at 844-242-1885 (9 a.m.–5 p.m. PT, Mon-Fri), email recall@costway.com, or visit www.costway.com/recall-high-chair.
- Choose Remedy Option: Request a prepaid shipping label for return, or destroy the product (cut into pieces) and email photos to recall@costway.com.
- Receive Full Refund: Refunds issue upon verification; no receipts needed.
- Report if Needed: In Canada, notify Health Canada via their incident form.
Costway and retailers like Amazon are proactively reaching out, streamlining the process.
Why These Hazards Are So Dangerous for Infants
Infants lack the strength to self-rescue from entrapment, where a child’s torso slips through a gap while the head catches, leading to strangulation. Inclined sleepers have been linked to over 100 infant deaths since 1997, prompting the 2022 Safe Sleep Act—yet non-compliant products persist. High chairs must meet strict CPSC standards (16 CFR 1236) for stability, restraints, and gaps, which these violate.
Education on safe sleep is vital: always flat, firm surfaces, no inclines, and supervised feeding. This recall reinforces ongoing scrutiny of budget imports, where cost-cutting compromises safety.
Finding Safe, Reliable Alternatives Post-Recall
Transition to compliant high chairs with five-point harnesses, adjustable heights, easy-clean surfaces, and certifications like JPMA seal. Top picks include:
- Graco models: Sturdy, affordable, meet all regs.
- Evenflo: Compact, multi-use without hazards.
- Chicco: Premium stability and ergonomics.
Verify CPSC compliance and read recent reviews. Avoid unbranded imports; prioritize U.S./EU-tested products.
Frequently Asked Questions (FAQs)
Which Babyjoy high chair models are recalled?
Collapsible models BB5656PI, BB5656BE, BB5656GR, and convertible activity centers BB5693YW, BB5693GR.
Has anyone been hurt by these high chairs?
No incidents reported to date, but risks are severe enough for full recall.
How do I get my refund from Costway?
Email photos of destruction or ship back with prepaid label to recall@costway.com; full refund follows.
Were these sold only in the U.S.?
No, also in Canada and via international sites like Shein.
What if I bought from Target or Amazon?
Contact Costway directly; retailers are assisting notifications.
Can I resell my recalled high chair?
No—it’s illegal under consumer safety laws to redistribute recalled items.
Broader Lessons: Navigating Infant Product Safety in 2026
Recalls like this highlight the importance of checking CPSC.gov regularly and researching before buying. Budget options from overseas often skirt regulations, endangering little ones. Parents should demand transparency, opt for certified gear, and report issues promptly. As regulations tighten post-Safe Sleep Act, expect more enforcement. This incident affects thousands, but swift action ensures safer homes.
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References
- High chairs recalled due to entrapment and suffocation hazard — Fox 10 Phoenix. 2025-02-27. https://www.fox10phoenix.com/news/high-chair-recall-babyjoy-entrapment-suffocation-hazard
- Costway Recalls Babyjoy High Chairs Due to Entrapment and Suffocation Hazards — U.S. Consumer Product Safety Commission (CPSC). 2025-02-27. https://www.cpsc.gov/Recalls/2025/Costway-Recalls-Babyjoy-High-Chairs-Due-to-Entrapment-and-Suffocation-Hazards-Ban-on-Inclined-Sleepers-and-Violation-of-Federal-Regulations-for-High-Chairs
- Costway Recalls Babyjoy Convertible High Chair Activity Centers — U.S. Consumer Product Safety Commission (CPSC). 2025. https://www.cpsc.gov/Recalls/2025/Costway-Recalls-Babyjoy-Convertible-High-Chair-Activity-Centers-Due-to-Entrapment-and-Serious-Injury-Hazards-Violation-of-Federal-Regulations-for-High-Chairs-and-Stationary-Activity-Centers
- Costway Babyjoy Baby High Chair recalled due to entrapment, suffocation and fall hazards — Health Canada Recalls. 2025. https://recalls-rappels.canada.ca/en/alert-recall/costway-babyjoy-baby-high-chair-recalled-due-entrapment-suffocation-and-fall-hazards
